Why?
Grupo Tendam once again turned to us to transform the image of one of its most iconic stores and use integrated technology to create unique experiences within this space of over 600 m2.
Springfield Gran Vía
Customer
Grupo Tendam
Where?
Madrid, Spain
When?
2022
Sector
Retail
An integrated digital signage system with custom-designed and made-to-measure solutions.
What?
Main façade
On the main façade, we used transparent LED screens with a high-brightness feature, ideal for use in “night mode”.
For the store window, we custom built a double-sided digital signage in Krio, made to look like an iPhone. It uses two 75-inch high-brightness screens, one side viewed from outside, one from inside.
Inside the store
A P1.5-mm LED screen arch with three faces – the two walls and ceiling – used to either display content continuously in full-screen mode or display different content on different parts of the screen.
Custom-made LED banners with 160×160 modules and 2.5 mm pixel pitch displaying content in one seamless span across the floor, wall and ceiling.
GOBO, a light projector that points to the floor and shows the way to the returns and collections area.
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